Nestle India 's instant noodle brand Maggi, whose
sales were severally hit by FSSAI ban last year,
has regained its leadership position capturing 57
per cent share of the market in June this year.
Within nine months of its re-launch, Maggi
noodles now accounts for 57.1 per cent market
share of the instant noodles segment riding on its
marketing /branding initiatives and new variants.
In November, when the company relaunched
Maggi after five-month ban, it had 10.9 per cent
of the market share, which climbed to 35.2 per
cent in December, according to a Nestle India
presentation made to financial analysts and
institutional investors.
In March 2016, it had 51 per cent market share.
Nestle has launched four variants of Maggi Cuppa
Noodles and Maggi Hotheads each, the
presentation said.
Besides, it has also launched 'No Onion No
Garlic" noodles.
On August 18, its parent firm Nestle had said that
it has regained leading market share after growth
in India turned positive in June on good progress
with relaunch of Maggi noodle.
"Growth in India turned positive in June due to
good progress with the Maggi noodle relaunch
and favourable comparables. We regained a
leading market share position.
India kept gaining momentum one year after the
start of the Maggi noodle withdrawal," Global food
and nutrition giant Nestle had said in the
statement.
In June 2015, FSSAI (Food Safety and Standards
Authority of India) banned Maggi noodles in India
following a Bombay High Court order, saying it
was "unsafe and hazardous" for consumption
after finding lead content beyond the permissible
limit.
After the five-month ban, in November last year,
Nestle India relaunched Maggi noodles in the
Indian market.
Earlier this year, Nestle India launched up to 25
products across various categories in a day to
fend off competition.
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